Culture and arts

ISESCO condemns the distortion of the civilized image of a historic square in the Moroccan city of Marrakech

Rabat (INA) - The Islamic Educational, Scientific and Cultural Organization - ISESCO - condemned the advertising campaign carried out by the French pharmaceutical laboratories, Sanofi, by publishing a promotional advertisement for a drug intended for the treatment of diarrhea, in which it warns tourists not to spend a holiday in the Moroccan city of Marrakech to avoid food poisoning in its restaurants. The famous Djemaa El Fna. In a statement issued today, Wednesday, ISESCO said that this irresponsible act harms the image of a cultural and civilized arena that UNESCO has classified as a universal heritage for humanity and embodies a unique model of dialogue between cultures and civilizations, tolerance and cultural diversity, and represents one of the pillars of cultural tourism in the Kingdom of Morocco. ISESCO requested UNESCO and the International Tourism Organization to intervene with the party responsible for this advertising campaign in order to stop it and apologize for what it had done. ( I finish)

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