Riyadh (UNA) – The Saudi Media Forum announced that Microsoft has joined the judging panel for the third edition of the “Media Innovation Camp,” one of the Forum’s initiatives, to benefit from its expertise in the fields of digital transformation and artificial intelligence in evaluating innovative media projects.
The company's participation is represented by the participation of expert Zainab Mohammed Abdullah Al-Amin, Vice President of National Digital Transformation at Microsoft, within the judging panel.
The Secretary General affirmed that artificial intelligence is leading the world towards a new stage of development, noting that the camp represents a platform to support creators and enable them to employ modern technologies in developing innovative solutions that contribute to shaping the future of media.
Her participation coincides with the project evaluation phase, which includes the participation of more than 300 participants from more than 25 countries, along with 11 judges, in preparation for selecting promising projects and qualifying them for development and presentation within the activities of the Saudi Media Forum 2027.
The camp focuses on three main tracks, including AI-enhanced journalism, smart content creation, and the smart virtual broadcaster.
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