masanin kimiyyarMajalisar Watsa Labarai ta Duniya

WAM ta ƙaddamar da binciken bincike na biyu don Majalisar Watsa Labarai ta Duniya a Nairobi kuma ta yi kira ga ƙwaƙƙwaran jagoranci a masana'antar watsa labarai

Nairobi (UNI/WAM) - A babban birnin kasar Kenya, Nairobi, Kamfanin Dillancin Labarai na Emirates "WAM" ya kaddamar da bincike na biyu don taron Majalisar Watsa Labarai na Duniya na 2023, wanda ke magance abubuwan da ke faruwa, kalubale da dama na masana'antar watsa labaru ta duniya.

Binciken, mai taken "Shugabancin Jagoranci a cikin Ƙaƙƙarfan Jagoranci Mai Girma," ya zo ne a matsayin sakamako na gaba na Media Lab wanda Kamfanin Dillancin Labarai na Emirates, WAM ya dauki nauyinsa, wanda jerin tattaunawa ne na gaskiya wanda shugabannin masana'antun watsa labaru da masana a kusa da su suka jagoranci. duniya.

Taron kaddamar da binciken ya samu halartar Mohammed Jalal Al Raisi, Darakta Janar na Kamfanin Dillancin Labarai na Emirates "WAM", shugaban kwamitin koli na shirya taron manema labarai na duniya, da gungun shugabannin kafafen yada labarai da kafofin yada labarai da dama. Jami'an gwamnati, malamai da masu tasiri, yayin da Babban Darakta na "WAM" ya halarci taron tattaunawa wanda Marubuciya, 'yar wasan kwaikwayo kuma mai shirya fina-finai Davina Leonard ya jagoranta ya mayar da hankali kan batun binciken da tasirinsa ga yanayin kafofin watsa labaru na Kenya da Afirka kamar sauyi. halayen masu sauraro.

Wadanda suka halarci taron sun hada da Ochieng Raburu, babban editan kamfanin Standard Media Group, daya daga cikin manyan jaridun kasar Kenya, Wakanika Segal, Editan Kasuwanci a Rahoton Afirka, da Joseph Odindo, Babban Malami a Jami'ar Aga Khan Media University dake Nairobi.

Joseph Odindo ya jaddada mahimmancin ilimin dijital a lokacin da yake horar da 'yan jarida masu tasowa, tare da lura da bukatar sake duba tsarin karatun jami'a don tafiya tare da sababbin ci gaban fasaha.

Tattaunawar ta mayar da hankali ne musamman kan irin rawar da ake takawa wajen sanin makamar aiki, inda Ochieng Raburu ya jaddada cewa samar da na’urorin leken asiri na da matukar muhimmanci wajen amfani da su wajen tallafawa aikin jarida a yankin. "Mafi yawan kayan aikin leken asiri na wucin gadi ana kera su ne ta hanyar amfani da kayayyaki da bayanai daga wajen Afirka da Kenya musamman," in ji shi. Dole ne mu haskaka buƙatar haɓaka damar AI don saduwa da bukatun masu sauraron mu na gida.

Muhammad Jalal Al Raisi ya tabbatar da wadannan ra'ayoyi yayin da yake bayyana muhimmancin kare hakkin cibiyoyin yada labarai da 'yan jarida a cikin tsarin kokarin duniya na amfani da fasahohin zamani, yana mai jaddada muhimmancin hadin gwiwar kasa da kasa, ya kuma ce: "Dole ne mu yi aiki tare a cikin shirin. matakin kasa da kasa don kafa dokoki da ka'idoji da suka dace a fagen fasahar kere-kere don kare hakin Bugawa."

Al-Raisi ya kara da cewa: “Bangaren yada labarai na ganin sauye-sauye cikin sauri, wanda ke bukatar daukar kwararan matakai. Ta wannan takarda na bincike, muna neman gano shawarar da shugabannin sassan kafofin watsa labaru dole ne su yanke - kamar shirye-shiryen haɗa bayanan sirri a cikin ayyukan watsa labarai - wanda zai iya tasiri sosai a fannin. Amma abin da ya bayyana a gare mu ta hanyar zaman tattaunawa da muka gudanar a yau da kuma tattaunawar da aka yi a yayin taron manema labarai na duniya shine kyakkyawan fata da ake samu a fannin yada labarai game da makomar. A zahiri, za mu fuskanci kalubale, amma yana da alƙawarin ganin yadda shugabannin sassan ke da himma wajen yin ƙoƙarin da ake buƙata don tsara makomarta da tabbatar da dorewarta, a Kenya da ma duniya baki ɗaya."

Ya kara da cewa: “Kamar yadda tattaunawar ta yau ta bayyana, akwai kyakkyawan fata a kafafen yada labarai game da nan gaba, ko shakka babu akwai kalubale a gaba, amma yana da matukar kwarin gwiwa ganin yadda jagororin kafafen yada labarai masu kishin kasa suke da shi wajen tsara hanyoyin yada labarai mai dorewa. masana'antar nan gaba a Kenya." Kuma a matakin duniya."

Binciken ya kunshi babi takwas da suka tattauna kan farfado da aikin jarida, tasirin fasahar kere-kere kan harkar yada labarai, hanyoyin fahimtar masu sauraro na zamani, yadda za a ci gajiyar karfin wasannin mata a fagen wasa da wajen fage, da rawar da fasaha ke takawa. wajen kara zaburar da masu sauraren wasanni, da wayar da kan jama'a da kuma wayar da kan jama'a a kafofin watsa labarai, da aikin jarida, aikin jarida na aiki ne mai karfi a hannun dama, yayin da binciken ya samu goyon bayan ra'ayin masana kafofin watsa labaru hudu da manazarta daga kasashe daban-daban na duniya.

Babi na farko an yi masa taken “Intelligence Artificial in the Media: Canjin Radical ko Wani Wave na Bidi’a?” Yana nazarin muhawara kai tsaye game da basirar wucin gadi da rawar da yake takawa a cikin ɗakunan labarai, kuma ya tabbatar da cewa yana da ikon dakatar da raguwar raguwar gargajiya. kafofin watsa labaru, duk da cewa akwai haɗarin da ke wanzuwa, kamar yadda kuma yake magance damuwa da damuwa game da asarar aiki da kuma ikon basirar wucin gadi don tallafawa ci gaban ƙananan ƙungiyoyin labarai da ƙarfafa bambancin labarai.

Babi na biyu, wanda ya zo a karkashin taken "Reviving print print... kalubale da kuma makomar gaba," yana magana ne game da al'amuran " gajiyar labarai," wanda ya zama babban kalubale ga aikin jarida na gargajiya bisa la'akari da wuce gona da iri ga abubuwan da ke cikin labarai. musamman ma wadanda ke da alaka da batutuwan da ke janyo cece-kuce, wannan babin ya yi tsokaci ne kan illar da wannan al’amari zai iya haifarwa ga aikin jarida, kamar yadda ake kara nuna halin ko in kula ga al’amuran da ke gabansu, da raunin kwarin gwiwa ga cibiyoyin watsa labarai, da kuma kara wahalar tantance gaskiya da bayanan da ba su dace ba.

Koyaya, wannan babi yana nuna kyakkyawan fata game da yuwuwar farfaɗowar kafofin watsa labarai, yayin da masana'antar ke neman ƙirƙirar sabuwar hanya wacce ta haɗa mafi kyawun al'amuran tsohuwar al'adunta tare da tsammanin masu sauraro da halayen zamani game da ingancin labarai.

Babi na uku, a ƙarƙashin taken "Fahimtar Masu sauraro a Sabuwar Hanya," ya jaddada cewa duniya tana ganin canje-canje cikin sauri a cikin halaye da halayen masu amfani da labarai, tare da haɓaka dogaro ga dandamali na tushen bidiyo kamar "YouTube" da "Tik". Tok, "wanda ke haifar da sababbin kalubale ga masana'antar. Kafofin watsa labaru suna buɗe sararin samaniya don ƙirƙirar sababbin hanyoyin mu'amala da jama'a.

Babi na hudu mai suna “Yin amfani da karfin wasannin mata a filin wasa da wajensa,” ya yi nazari ne kan yadda hanyoyin sadarwa na zamani ke karuwa da kuma tasirinsu ga ayyukan ‘yan jarida mata na wasanni, ganin yadda shingaye na gargajiya ga mutanen da ba a san su ba, musamman mata ke kasancewa sannu a hankali. tashe-tashen hankula, a sakamakon haka wasu sakamako masu kyau suna fitowa kamar karuwar kudaden shiga na wasanni na mata, da karuwar kallon kallo, da kuma karuwar sha'awar nasarorin da mata ke samu a wasanni.

Wannan babin ya kammala da cewa akwai dama ta gaske ga mata 'yan jarida na wasanni su mai da hankali kan mafita da kayan aikin da za su karfafa dangantakar da ke tsakanin mata masu sana'ar wasanni da jama'a.

Babi na biyar, "Gudunmawar Fasaha wajen Haɓaka hulɗar masu sauraren wasanni," ya jaddada cewa fasaha na haifar da gagarumin juyin juya hali a cikin aikin jarida na wasanni na zamani, kamar yadda fasahar zamani irin su nazarin bayanai da haɓaka gaskiyar suna da tasiri mai karfi a cikin labaran labarai, saboda wannan ci gaba. ya haifar da canji mai ma'ana a yadda masu sauraro ke hulɗa tare da abubuwan wasanni.

Wannan babi na nazarin yadda za a iya haɗa sabbin fasahohi yadda ya kamata a cikin makomar aikin jarida na wasanni don isar da abubuwa daban-daban ga takamaiman masu sauraro, sannan kuma ya tattauna batutuwan ɗabi'a na wannan dangantakar da ke tasowa tsakanin fasaha da aikin jarida.

Babi na shida, "Hanyoyin Hannu na wucin gadi da Wayar da Kan Watsa Labarai: Sabon Frontier of Facters," ya jaddada cewa fitowar kayan aiki irin su "ChatGPT" ya yi tasiri sosai a fagen watsa labarai. Ya haifar da sababbin ƙalubale ga masu samarwa da masu amfani da abun ciki na kafofin watsa labarai.

Wannan babi ya nuna cewa, duk da cewa akwai wasu abubuwa masu kyau na basirar fasaha, amma kuma yana cikin hadarin da wasu za su yi amfani da su wajen samar da bayanan da ba su dace ba, abin da ke nuni da cewa yadda kafafen yada labarai ke ci gaba da yin amfani da fasahohin leken asiri, akwai bukatar inganta al'adun watsa labarai a tsakanin. 'yan jarida, da kuma gwamnatoci su wayar da kan jama'a game da wadannan barazana.
Wannan babin ya ƙare da cewa dole ne masana'antar ta ƙara yin taka tsantsan, da ƙalubalantar bayanan da ba ta dace ba, da kuma haɓaka ƙoƙarin yaƙi da gurɓacewar bayanai.

Babi na bakwai, "Jarida na Muhalli... Daidaita Rata tsakanin Masu Karatu da Al'amuran Muhalli," ya jaddada cewa tare da karuwar tasirin sauyin yanayi a cikin al'ummomi, aikin jarida na muhalli ya zama wani muhimmin bangare na labarai na yau da kullum, kuma duk da fa'idar yada labarai. , an nuna damuwa game da wahalar da masu sauraro ke mu'amala da wannan labarai, babu wani babban rikici.

Wannan babin yana ba da haske game da rawar da 'yan jarida ke takawa wajen fahimtar hadadden kimiyyar yanayi, isar da bayanai yadda ya kamata, da haɓaka fahimtar nauyi.

Babin ya ƙare ta hanyar jaddada buƙatar masana'antar watsa labaru, musamman masu watsa shirye-shiryen jama'a, don neman sake jawo hankalin masu sauraro ta hanyar: daidaita rata tsakanin masu karatu da batutuwa masu mahimmanci na muhalli, sauƙaƙe bayanan kimiyya, da kuma samar da mafita mai aiki.

Babi na takwas da na ƙarshe, "Bayanan Jarida: Ƙaƙƙarfan Kayan aiki a Hannun Dama," ya tattauna mahimmancin mahimmancin rawar da bayanai ke takawa a cikin masana'antar labarai, yana mai da hankali kan kalubalen da 'yan jarida ke fuskanta wajen canza danyen bayanai zuwa labarun labarai masu mahimmanci.

Babin ya yi tsokaci ne kan wayar da kan masana’antu kan muhimmancin fassara da fassara bayanai ga jama’a, tare da jaddada illar yin amfani da bayanan da ba su dace ba, ko kuma na son zuciya, lura da yadda aikin jarida ya taso, tare da bayyana abubuwan da ake ta cece-kuce kan yadda ake yada shi da kuma wace irin wakilan kafafen yada labarai suka zaba. don amfani.

Buga binciken bincike na biyu ya zo ne bayan kammala bugu na biyu na taron watsa labarai na duniya na 2023, wanda aka gudanar a watan Nuwamban da ya gabata a Abu Dhabi, wanda kungiyar ADNEC tare da hadin gwiwar Kamfanin Dillancin Labarai na Emirates, WAM suka shirya, kuma sun shaida halartar taron. Kimanin masana da maziyarta 24000 na tsawon kwanaki uku don magance matsalolin da suka fi daukar hankali.Matsalar gaggawa da ke fuskantar masana'antar watsa labarai ta duniya.

(Na gama)

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